“Why did I review that printer on Carrefour? Because I was excited to share my input with shoppers on the page, many of whom follow me on Insta."
“I loved my avatar alongside my review and being able to see what the another reviewer liked on Facebook. It gives more credibility to the reviews, and the product I'm buying.”
“I always look at the reviews before I buy. Seeing a reviewer's avatar and the likes we have in common make me trust their review - I can identify with them. If it were a friend of mine or a friend of a friend, even better.”