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Writer's pictureHigor Barbosa

Innovative Strategies to Optimize Multichannel Sales Platforms


Did you know that companies that adopt a multichannel strategy have a 91% higher customer retention rate? However, managing multiple sales channels can become a challenge, especially when it comes to integrating and optimizing customer service, consolidating metrics, and generating valuable insights.


The Challenge of Selling on Multiple Marketplaces

The challenges of managing a store on multiple marketplaces are numerous. The decentralization of customer-generated content on each channel and low efficiency in service are just some of the problems faced. Sellers need to access multiple platforms to monitor interactions, resulting in data fragmentation and difficulty consolidating information to generate performance metrics and insights. Moreover, the lack of an integrated view can lead to less informed and less effective decisions.


The Solution: Vurdere's Seller Portal

Vurdere's Seller Portal, now integrated with Mercado Livre, uses an advanced artificial intelligence system to optimize customer service teams and consolidate metrics and data. This innovative platform centralizes interactions with customers from different channels, such as e-commerce and marketplaces, as well as the store on Mercado Livre, into a single, personalized dashboard.


With this, Vurdere offers an integrated view of operations, enabling efficient management of all user-generated content (UGC), facilitating decision-making, and improving the agility and efficiency of customer service. This integration provides a quicker response to customer needs, optimizing service SLAs, and ensuring a more satisfying shopping experience, which becomes an important differentiator as it increases customer satisfaction and loyalty, in addition to positively strengthening the brand's image.


Benefits and Expected Results

The implementation of Vurdere's Seller Portal offers tangible benefits for brands, especially in customer service. The platform not only allows closer monitoring and hyper-personalization of service but also directly impacts conversion rates. For example, a Vurdere study revealed that answering a single customer question can increase the 'Add to Cart' conversion by almost 19%. This improvement in service agility and efficiency results in a superior shopping experience and greater customer satisfaction, demonstrating how quick service can positively transform store results.


This optimization in communication between brands and customers results in more authentic and effective interactions. According to an internal Vurdere survey, data indicates that adopting the Seller Portal allowed a two-thirds reduction in operational costs, in addition to optimizing efficiency and increasing profitability.


From an operational perspective, Vurdere's Seller Portal eliminates the need for multiple systems and tools, reducing costs with software licenses and infrastructure maintenance. Additionally, process integration allows for more cohesive and efficient management, minimizing time spent on administrative tasks and freeing up resources for more strategic activities.


A Promising Future

In an increasingly competitive market, only companies that dare to innovate can stand out. In this scenario, adopting innovative strategies like Vurdere's Seller Portal is more than an advantage; it is a necessity for those who want not only to survive but to thrive in a multichannel sales environment.


Therefore, if the goal is to conquer the market and establish unquestionable leadership, investing in solutions that reduce costs and increase productivity is not just an option; it is the path to success. Companies that do not embrace this approach risk falling behind in a world where efficiency is the key to leadership and continuous growth.


Transform Your Sales Channel Management!

So, don't stand by the wayside! Innovation is within your reach, and the Seller Portal, now integrated with Mercado Livre, is the ideal tool to take your business to the next level. Click here and integrate this solution into your store!

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