Higor Barbosa
Practical Guide to User-Generated Content (UGC) Management in Marketplaces
In the digital world of marketplaces, user-generated content (UGC) is one of the most valuable assets for brands. Reviews, questions,...
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Higor Barbosa
- Aug 28
- 3 min
Smart Pricing: How AI is Redefining Pricing Strategy in Online Retail
In a market where competition is fierce and consumers are volatile, the old adage "price is what you pay, value is what you get" takes on...
60
Higor Barbosa
- Aug 21
- 2 min
Collaborative Economy: How Social Profiles are Redefining Consumption and the Shopping Experience in Online Retail
Imagine a world where purchasing decisions are no longer solitary, where every click, every choice, is guided by a network of social...
40
Higor Barbosa
- Aug 14
- 3 min
From Traditional to Innovative: The New Era of Online Shopping Experience
Being one of the most impactful innovations of the 2000s, e-commerce today seems stuck in time. While the world around us advances with...
50
Higor Barbosa
- Aug 7
- 3 min
Innovative Strategies to Optimize Multichannel Sales Platforms
Did you know that companies that adopt a multichannel strategy have a 91% higher customer retention rate? However, managing multiple...
70
Higor Barbosa
- Jul 29
- 3 min
The Invisible Revolution: How Vurdere and Central Ar are Dominating the SEO Game
Do you really understand the power of visibility in search engines? Central Ar and Vurdere not only understand it but are also redefining...
40
Higor Barbosa
- Jul 22
- 2 min
Crossing Reviews: Reducing Costs and Increasing Productivity in E-commerce
Imagine transforming the review section of your website into a goldmine, without spending a fortune. In the digital market,...
90
Higor Barbosa
- Jul 15
- 2 min
Discover the Key to Redefining Customer Service, Reducing Costs, and Boosting Productivity in Online Retail
The battle for consumer attention is not just about who offers the best product but who provides the best experience. In this race,...
20
Higor Barbosa
- Jul 7
- 2 min
Social Commerce: Transforming Product Pages into Hyper-Personalized Social Networks
Imagine a scenario where social networks are not just a means of interaction but become the new center of online commerce. Does it sound...
90
Higor Barbosa
- Jul 1
- 3 min
Big Data and Hyper-personalization in Customer Experience: Reducing Costs and Increasing Productivity in Online
In recent years, the digital revolution has radically transformed the way companies operate and interact with their customers. In online...
60
Higor Barbosa
- Jun 25
- 3 min
Maximum Visibility: How Leveros is Dominating Search Engines with Vurdere
Ever wondered how some companies manage to stand out and be remembered among so many others? In the digital landscape, where attention is...
100
Higor Barbosa
- Jun 17
- 4 min
Predictive Revolution: How Predicting the Future Can Boost Your Productivity in E-commerce
Did you know that, according to some studies, companies that utilize predictive analytics can reduce inventory costs by up to 30%? This...
40
Higor Barbosa
- Jun 11
- 3 min
Productivity in Times of Crisis: Discover How Innovation Is Turning Current Challenges into Opportunities in Online Retail!
At the end of 2023, the Brazilian online retail sector faced a 1.3% decline in sales volume, a stark contrast to the cumulative growth of...
30
Higor Barbosa
- May 27
- 2 min
How to Understand Consumer Behavior in the Digital Age?
Understanding consumer behavior has ceased to be merely a competitive advantage; it has become a vital necessity for survival in today’s...
90
Higor Barbosa
- May 23
- 3 min
SEO in Focus: How Suvinil Revolutionized Its Online Presence
With millions of transactions occurring daily in the digital sphere, nowadays, a brand that isn't seen virtually doesn't exist....
100
Higor Barbosa
- May 20
- 3 min
Building Trust, Expanding Reach: How to Find and Activate Brand-Safe Content in E-Commerce
Where every click is a promise of value, trust is the link that connects the brand to the consumer. It is through secure content that...
50
Higor Barbosa
- May 14
- 5 min
Innovation and Engagement: The Social Power in the Case of Vurdere & Evino
As time progresses, it's essential for companies to employ innovative strategies to stand out in a landscape of perfect competition. In...
110
Higor Barbosa
- May 13
- 3 min
Lessons from VTEX DAY 2024: The Value of AI in Hyperpersonalization in the Online Shopping Journey
VTEX DAY is a prominent event in the online retail scene, bringing together market leaders to discuss the latest trends and innovations....
90
Higor Barbosa
- May 6
- 4 min
Customer Loyalty in E-commerce and the Centauro Case
We know that each customer's buying window is unique and that at the heart of this journey lies a simple truth: the lived experience is...
400
Higor Barbosa
- Apr 27
- 4 min
How will user-generated content (UGC) shape the future of e-commerce experiences?
In a world where the consumer's voice resonates across digital borders, it has emerged as a transformative force in online retail,...
120
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