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From Algorithm to Authenticity: Why Consumption Is More Emotional Than Rational
For a long time, purchasing decisions were seen as rational processes. Price, specifications, product comparisons — everything seemed to...

Higor Barbosa
6 days ago3 min read
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How Google Updates Are Redesigning the Path to Your Online Store
Search behaviours are changing — and so is Google. If in the past it was enough to rank well for generic keywords, today the challenge is...

Higor Barbosa
Apr 163 min read
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The Insights That Defined the Quarter
E-commerce is constantly evolving, and keeping up with the main trends is essential for brands that want to stand out. In this first...

Higor Barbosa
Apr 72 min read
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Customer Loyalty in E-Commerce: How Transparency and Personalization Drive Retention
Attracting customers is a challenge, but ensuring they return to buy again is where the real competitive edge lies. Many online stores...

Higor Barbosa
Mar 313 min read
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The Science of Speed: How Your Store’s Loading Time Impacts Sales
Every click should lead to a conversion, but sometimes it leads to frustration. As the page loads, interest fades, patience runs out,...

Higor Barbosa
Mar 242 min read
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Transform Your Product Pages into Engagement Communities
For many years, product pages have simply been digital storefronts, created to showcase items and encourage purchases. However, in a...

Higor Barbosa
Mar 171 min read
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Cart Abandonment: Turn Drop-offs into Sales with Strategic Solutions
Losing a sale at the final step of the purchase process is not just frustrating—it directly impacts the profitability of an e-commerce...

Higor Barbosa
Mar 113 min read
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Simplified Navigation: How to Guide Consumers Through a Sea of Choices
The evolution of the one-stop shop (a business model that offers multiple products or services in one place), the expansion of the 3P...

Higor Barbosa
Feb 284 min read
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The End of Aisles? How Technology is Redefining What, How, and Where We Consume
Imagine a world where technology defines your next meal, from selection to delivery, without you having to leave your home. This reality...

Higor Barbosa
Feb 263 min read
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The Silent Retail Revolution: How AI Agents Are Redefining the Market
The retail sector is undergoing a significant transformation, driven by the adoption of Artificial Intelligence (AI) Agents. These...

Higor Barbosa
Feb 174 min read
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How Hyperpersonalization Is Transforming Marketplaces and Driving Results
How to stand out in the online market and still win loyal, satisfied customers with their shopping journey? This is a crucial role...

Higor Barbosa
Feb 102 min read
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The New Era of Social Proof - How to Build Authentic Connections and Boost Your Sales
Social Proof has always been one of the cornerstones of e-commerce. For years, simple star ratings and reviews helped consumers decide...

Higor Barbosa
Feb 31 min read
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How L'OR Reinvented Its Online Presence with Vurdere
If there’s something more competitive than the premium coffee market, it’s the battle for visibility in the digital world. In a landscape...

Higor Barbosa
Jan 292 min read
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Hyper-Personalization and Omnichannel: The Secret to Delight and Retain Consumers
Imagine a shopping journey where the consumer not only moves between different channels but finds in every interaction an experience full...

Higor Barbosa
Jan 271 min read
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NRF 2025 Trends: How New Technologies Are Redefining the Consumer Journey in Retail
The National Retail Federation (NRF) 2025 revealed groundbreaking technological innovations, ready to transform retail on a global scale....

Higor Barbosa
Jan 203 min read
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How Marketplaces Are Reducing Costs and Revolutionizing Businesses
In recent years, marketplaces have become much more than just sales channels. They are hubs that drive efficiency, reduce costs, and...

Higor Barbosa
Jan 133 min read
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Redefining E-commerce: How Marketplaces Are Shaping the Future of Sales
In recent years, marketplaces have become one of the most powerful channels for online sales. Platforms like Amazon and Mercado Livre...

Higor Barbosa
Jan 61 min read
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E-commerce Trends for 2025: The Future of Online Shopping
The e-commerce market continues to evolve rapidly, driven by technological advancements and changing consumer expectations. By 2025,...

Higor Barbosa
Dec 27, 20241 min read
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Speed That Sells: How Loading Performance Impacts Conversions in Retail
The loading time of a page has ceased to be just a technical detail and has become an essential competitive differentiator. Reductions of...

Higor Barbosa
Dec 23, 20242 min read
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Christmas 2024: What Can Online Retail Expect?
With Black Friday behind us and Christmas 2024 fast approaching, it’s impossible not to notice the impact of e-commerce on the holiday...

Higor Barbosa
Dec 16, 20242 min read
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