Why do brands trust Vurdere?

Trust is not built through words or promises. It emerges when strategies work in a simple, consistent way and deliver results over time. That is why brands that take digital experience seriously look for solutions that execute the essentials well, without adding complexity to day-to-day operations.

Puket is one example of this. A Vurdere partner since 2022, the brand adopted the platform as its reviews tool with a clear goal: to transform user-generated content into a real asset of relevance, trust, and performance.

Engagement that Converts

Analyzing Google Analytics data between 03/01/2026 and 03/31/2026, the numbers highlight the power of social proof within Puket’s purchase journey:

-> Around 15% of site traffic interacts with the social area, actively seeking information from other customers.

-> The time spent by users who pass through Vurdere is 57% higher than the site average.

-> Conversion rate of users who engage with the social area is 80% higher than the site average.

-> 32x return on investment.

In addition to these results, the continuous presence of user-generated content keeps Puket’s product pages always updated and relevant for search engines, helping attract consumers with higher purchase intent.

“We saw a real gain in relevance. Having organic reviews significantly improves our SEO because it constantly generates new content on product pages. This ends up attracting more qualified traffic, since social proof gives that extra push in confidence for first-time visitors.” – Kaique Cordeiro, E-commerce Coordinator at Puket.

When this more qualified traffic reaches Puket’s pages, it finds content organized by Vurdere’s intelligent ranking system, which prioritizes the most relevant reviews aligned with each consumer’s context—making social proof clearer, more useful, and more effective in supporting purchase decisions.

A Solution That Pays for Itself

In the end, the point is not simply “having reviews,” but what they become when they are properly structured, organized, and connected to the purchase journey. As social proof moves away from being a static block at the bottom of the page and starts influencing navigation, time on site, and decision-making, it changes category: it becomes performance.

“Vurdere delivers exactly what it promises and is very intuitive for both our team and the end customer. It is a solution that pays for itself through operational peace of mind and the results that naturally appear in day-to-day performance.” – Kaique Cordeiro, E-commerce Coordinator at Puket.

Bring this level of confidence and performance to your store. Contact us by clicking here and schedule an exclusive demo.

This article is also available in other languages:

🇧🇷 Portuguese: /pt/post/por-que-as-marcas-confiam-na-vurdere

🇪🇸 Spanish: /es/post/por-qué-las-marcas-confían-en-vurdere