CASE: SEO Report – the value of organic performance

While many brands still rely exclusively on paid media to generate traffic, others are saving hundreds of thousands of Brazilian reais by turning customer-generated content into organic performance. The question that remains is: how much is your brand failing to save by not investing in smart SEO?

During the E‑commerce Brazil Forum 2025, there was much discussion about artificial intelligence, consumer behavior, and organic visibility. But when analyzing the current dynamics of this market niche, we observed that many brands still depend solely on paid media to generate traffic, while a minority is saving hundreds of thousands of reais by transforming customer content into organic performance.

Now, we expand that conversation with a new case on a point that few in the market are exploring deeply: how much would it be necessary to invest in paid media to achieve the same results that Vurdere delivers organically?

Cases

The answer to that question comes from analyzing brands in three major segments of Brazilian digital retail: home appliances, health and wellness, and sports goods. All of these brands rely on Vurdere’s technology and its full suite: the Social+Suite—an integrated set of technologies that turns every review, answered question, and social interaction into a strategic SEO asset.

The impact of this strategy can be measured with clarity. Using Google Search Console, we analyzed the organic results and compared these brands’ performance in Q2 2025 with the same period in 2024. Additionally, we estimated the value that would have been necessary to invest in paid media to match the same performance generated by Vurdere in the first half of 2025.

Home appliances: There was a 30% rise in clicks and over a 150% increase in impressions from review snippets from Q2/24 to Q2/25. For the first half of 2025, considering an average CPC of $0,44 and CPM of $3,70, achieving that same volume of traffic via paid media would have required an estimated investment of $23.759,00, which also represents a return on investment of approximately 3.7×.

Health and wellness: Clicks increased by 90% and impressions grew by over 300% when comparing Q2/24 to Q2/25. In the first half of 2025, with an estimated CPC of R$ 0.37 and CPM of $3,70, it would have required an investment of $ 6.860,00 in paid media to achieve the same results, equating to an ROI of approximately 1.7×.

Sports goods: Considering an average CPC of $ 0.31 and CPM of $3,70, a player in this sector would have needed to invest approximately $86.930,00 over the first six months of 2025 to attain the same results achieved organically with Vurdere. That amount still represents a return on investment of roughly 1.9×.

Conclusion

This is the kind of quiet yet extremely powerful competitive advantage Vurdere is building with its partners: an SEO that no longer relies on generic keywords or artificial backlinks, but on social interactions, contextual intelligence, and human behavior.

If your brand is still betting all its acquisition on paid traffic, it may be time to reassess how much that is really costing you. Talk to Vurdere and find out how to turn consumer content into real organic growth.