Resilience, Innovation, and SEO: A Success Story!

The winter of 2025 arrived in Brazil unlike anything seen in recent years. After 2023 and 2024, marked by unusual heat and the influence of El Niño, intense cold took over with cold fronts from the South, dry air masses dominating vast regions, and frosts hitting higher areas.

For the HVAC sector, the impact was immediate: demand for equipment dropped, and sales suffered due to seasonality. What had been working in previous years — when heat minimized seasonal effects — was no longer enough. Only well-prepared brands could remain visible and relevant in such a challenging scenario.

In this context, innovative platforms prove essential for brands that need to maintain and expand their presence in search engines. Leveros, a leading name in the climate control sector and a Vurdere partner since 2022, is a clear example of how these solutions can transform results: with the platform’s support, the brand has been seeing impacts across different fronts.

"Working with real reviews from actual orders builds consumer trust and helps decision-making. It’s impressive to see how customer-generated content has become a true competitive advantage." – Rebeca Roxo | E-commerce Analyst at Grupo Leveros

👉 Check out Leveros’ first success case, focused on engagement and conversion, and see how they also boosted their SEO performance in 2024.

SEO as a Strategic Advantage

It was precisely during the harsh winter of 2025, colder and more challenging than in recent years, that Leveros recorded remarkable performance. Analyzing Google Search Console and comparing November 2024–February 2025 (high seasonality) with March–June 2025 (low seasonality), clicks nearly tripled, and impressions grew ninefold — considering only review snippets.

These figures make it clear that, even in a period when low seasonality would naturally reduce public attention, Vurdere helped Leveros expand its presence in search engines, proving that well-structured SEO strategies not only mitigate seasonality but also generate real visibility for the brand.

"Real reviews directly impacted our organic traffic. Besides enriching user experience, they also strengthened our digital presence with relevant content. We saw increased engagement on product pages and improved organic rankings, reflecting the credibility provided by customer feedback." – Rebeca Roxo, E-commerce Analyst at Grupo Leveros

The Real Value of SEO

If we translate these results into investment terms, generating the same clicks and impressions through paid media would have cost around $7.890 between March and June 2025, considering both a CPC of R$0.37 and a CPM of R$3.75 This amount highlights how Vurdere’s organic SEO efforts generated real and measurable economic returns for the brand.

Conclusion

The lesson here is that visibility in search engines is not a matter of luck or seasonality it’s a matter of strategy. Leveros has shown that, even in a challenging scenario, it is possible to achieve consistent results and grow relevance organically.

"I would strongly recommend Vurdere. Today’s consumer seeks trust before buying, and real reviews are decisive in this process. The solution not only improves brand perception but also delivers a direct impact on conversion and SEO. For any company looking to transform its digital presence, it’s a strategic choice." – Rebeca Roxo, E-commerce Analyst at Grupo Leveros

Want to know how? Click here and find out right now!