
If there’s something more competitive than the premium coffee market, it’s the battle for visibility in the digital world. In a landscape where every click is a fight for consumer attention, L'OR, a renowned coffee brand under the Dutch group JDE (Jacobs Douwe Egberts) and recognized for the unquestionable quality of its products, needed more than just a digital presence—it needed a presence worthy of a leader in the premium segment.
With this goal in mind, in March 2024, the coffee giant joined forces with Vurdere, and the results have been remarkable.
The Challenge
L'OR had already won over Brazilian coffee lovers since entering the market in 2017. But, like any brand striving for excellence, it wasn’t enough to be remembered for its flavor alone—it also had to be easily found in the digital space, across any search. Despite using a traditional review tool in 2023, its online visibility results did not reflect the brand’s prestige.
L'OR’s presence in search engines needed two key ingredients: innovation and technology.
The Game-Changer with Vurdere
At this crucial moment, L'OR found its ideal partner in Vurdere. The brand decided that improving its online visibility wasn’t enough—it needed a strategy that went beyond conventional algorithms, leveraging both cutting-edge technology and authentic consumer interactions.
With Vurdere, L'OR embraced a bold strategy, combining the power of Artificial Intelligence with the strength of social interaction to enhance its online presence beyond traditional algorithms. Through this powerful combination, the brand began leveraging Vurdere’s Social+Suite™, including Social+Reviews™, Social+SEO™, and Social+Expressions™. These tools not only amplified consumer voices but also restructured the brand’s search engine positioning, placing authentic reviews and interactions at the heart of its strategy.
Social+Expressions™ gives L'OR a crucial competitive advantage by allowing consumers to interact directly with its products, share reactions, and express their purchase intent. Every interaction generates organic search impact, increasing the brand’s credibility and authenticity online. Meanwhile, Social+Reviews™ systematizes consumer feedback using AI to personalize the browsing experience for each visitor on L'OR’s product pages, while Social+SEO™ structures all this data to maximize visibility potential on search engines.
Results
The results, analyzed via Google Search Console, speak for themselves. Between October and December 2024, L'OR experienced 20 times more clicks and a 67-fold increase in search impressions on Google compared to the same period in 2023. These figures reflect the direct impact of structuring review data, which had previously been underutilized by a traditional review tool.
The Secret?
L'OR didn’t need a magic formula—it needed strategic vision and a platform capable of turning every genuine opinion into a powerful digital marketing tool. With Vurdere, innovation and technology, powered by cutting-edge Artificial Intelligence, joined forces with consumer voices, creating a virtuous cycle.
Click here to discover how our customized solutions can take your brand to the top of the market!
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