How Multichannel Strategies Can Transform Your E-commerce in 2025

E-commerce never stops evolving, and along with it, consumer behavior also changes. Today, customers don’t buy only based on price or proximity, they seek convenience, variety, and personalized experiences. In this context, relying on a single sales channel can mean losing valuable opportunities.

Integrating marketplaces and your online store is no longer just an option: it has become an essential strategy to scale digital businesses in 2025. In this article, we explore why multichannel strategies are crucial, how they work in practice, and what to consider when implementing them.

Why Multichannel is Strategic in E-commerce

Selling through a single channel limits your reach and reduces conversion opportunities. When you combine an online store with marketplaces, you open new doors to different audiences.

Imagine your online store as a cozy restaurant designed to welcome loyal customers. A marketplace, on the other hand, works like a busy shopping mall where thousands of people circulate every day. Betting on only one of these environments means leaving potential customers behind.

Simply put: multichannel strategies expand reach, diversify revenue, and reduce risks — indispensable for businesses seeking sustainable growth.

Online Store and Marketplaces: Understanding Each Channel

Online Store: Your brand’s own digital space, with full control over communication, storefront, and shopping experience. It allows you to personalize promotions, reinforce brand identity, and build long-term customer loyalty. According to the NuvemCommerce report, 53% of merchants already see their online store as their main source of income.

Marketplaces: Platforms like Mercado Libre, Amazon, Magalu, and Shopee act as massive virtual malls with heavy traffic and ready-to-buy customers. Only 27% of merchants currently sell on marketplaces, showing that many have yet to tap into their huge potential.

Benefits of Integrating Online Stores and Marketplaces

When planned well, integration allows each channel to enhance the other. Key benefits include:

• More revenue streams: selling on marketplaces is like opening a new digital branch without extra fixed costs.

• Access to different audiences: online store customers often connect with the brand, while marketplace customers look for price and convenience.

• Diverse logistics: marketplaces offer solutions like Mercado Envios; online stores allow for customization such as in-store pickup.

• Greater online visibility: combining marketplace traffic with your own digital marketing strategies.

  
  

Strategies to Boost Multichannel Success

Integrating online stores and marketplaces goes beyond just being present on multiple channels it’s about creating synergy. The first step is to understand the behavior of each audience and decide which products have the highest potential on each platform.

Next, invest in management tools, such as ERPs or integration hubs, that automate inventory, pricing, and orders avoiding mistakes and saving time. The customer experience must be consistent across all channels: fast support, clear shipping and return policies, and consistent communication all strengthen trust in your brand.

With this approach, each channel stops being isolated and works together to drive revenue, build loyalty, and strengthen your digital presence.

Optimizing Channel Integration

Integrating online stores and marketplaces brings great opportunities but requires strategic attention:

• Smart inventory management: prioritize bestsellers and maintain sufficient stock to avoid outages that harm rankings.

• Strategic pricing: factor in fees, commissions, and logistics costs to protect margins.

• Visibility investment: sponsored ads, attractive photos, and optimized descriptions increase reach and accelerate sales.

• Consistent customer service: positive experiences across channels build reputation and loyalty.

  
  

When these points are well-managed, integration becomes a lever for more consistent, scalable sales.

Vurdere and the Power of Community in E-commerce

In a multichannel context, integrating online stores and marketplaces is also an opportunity to turn every touchpoint into an experience of trust and engagement. With its Seller Portal and marketplace integrations such as Mercado Libre, Vurdere connects customer experiences across channels. Each interaction. reviews, questions, and recommendations that build credibility and engagement can be brought into your online store to enrich the shopping experience on your own channel.

In addition, centralizing these experiences on a single platform, combined with Vurdere’s AI, enables deeper understanding of products and customers, generating valuable insights for brand and product positioning.

By repositioning the customer as the protagonist of the journey, Vurdere helps brands transform online stores and marketplace channels into social, dynamic, and trustworthy spaces where shared feedback and experiences support clearer, faster, and more emotionally connected purchasing decisions.

Conclusion: Multichannel as a Growth Strategy

Integrating online stores and marketplaces isn’t just about expanding sales points it’s about maximizing every interaction, increasing brand visibility, and creating consistent experiences for different audiences. With well-defined strategies and the support of tools like Vurdere’s Seller Portal, your company can bring customer experiences from other channels into your own store, enriching and personalizing the journey. The result? Loyal customers, optimized processes, and every sale turned into an opportunity for engagement.

Ready to take your e-commerce to the next level? Click here to discover how Vurdere can help your brand integrate channels and deliver real results.