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  • Writer's pictureHigor Barbosa

How NPS can boost the success of your e-commerce with the help of Vurdere.


In the current highly competitive e-commerce landscape, providing an excellent customer experience is crucial for the success of any business. In this challenging environment, it is important to highlight that the Net Promoter Score (NPS) stands out as one of the most effective metrics for measuring and improving customer satisfaction.


In this article, we will discuss the Net Promoter Score (NPS) and explore its benefits when applied to online commerce, particularly with the support provided by the services of the Vurdere platform.

So, what is NPS?

Before we delve into the discussion, let's briefly unfold the metric that will be addressed.


The Net Promoter Score (NPS) is a quantitative metric that aims to measure customer loyalty and the likelihood of recommendation towards a company, product, or service. This metric is calculated based on a simple question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service?"


Based on each response and rating, customers are classified into three different groups: detractors (0 to 6), neutrals (7 to 8), and promoters (9 to 10). These groups allow companies to identify areas for improvement and take actions to enhance the customer experience and, most importantly, boost the brand.


Vurdere and Net Promoter Score (NPS)

Considering the above, we have seen that calculating the Net Promoter Score (NPS) enables companies to assess the level of satisfaction among their customers. These evaluations, however, gain even more significance when companies establish partnerships aligned with innovative solutions like those provided by Vurdere.


With Vurdere and its highly accurate email triggers and follow-ups strategy, companies can obtain and track direct feedback from customers in an agile, automated, and personalized manner. Through this innovative approach to NPS collection, Vurdere delivers a high response rate from customers, generating valuable insights for organizations that can be used to drive continuous improvement, customer satisfaction, and e-commerce success.


Benefits of NPS collection with Vurdere A) Agility, Automation, and Flexibility: With Vurdere, companies have the ability to automate the entire NPS collection process according to their specific needs and strategies, including the freedom to define the waiting days before sending the emails. This allows surveys to be sent timely and strategically after purchases, ensuring the collection of feedback at the ideal timing.

B) Applied Artificial Intelligence: In its administrative dashboard, Vurdere's AI automatically categorizes reviews based on their content, enabling faster and more accurate analysis and the collection of important insights that help identify areas for continuous process improvement.

C) Seller NPS in Marketplaces: In Vurdere, in addition to evaluating the product and the shopping experience in e-commerce, consumers also have the opportunity to evaluate their experience with each seller within the marketplace. This tool is essential to understand the best sellers for your marketplace and establish improvement actions for those who perform below expectations.

D) Efficiency, Results, and Visual Impact: After thorough and extensive testing, Vurdere stands out for designing and providing an extremely accurate email template, aiming to ensure the best performance in terms of open rates and conversions. Moreover, the emails have visually appealing designs that align with the organization's identity, increasing the likelihood of higher participation and engagement in NPS collections.

Conclusion

By conducting NPS collection through Vurdere, companies not only gather customer feedback but also find it easier to analyze and diagnose areas for improvement to enhance the consumer experience. This improved experience, measured by NPS, results in higher engagement, satisfaction, repeat purchases, and ultimately increases the Lifetime Value (LTV) as customers become advocates and influencers of the brand for other consumers.


Given these facts, it is evident that Vurdere, in addition to its innovative approach to social interaction, offers the necessary features and solutions to enhance the customer experience, strengthen the brand reputation, and drive e-commerce growth.


If, like us, you believe that the Net Promoter Score (NPS) is an important metric to drive the success of your e-commerce, we invite you to explore Vurdere. Together, we can elevate customer satisfaction, build a solid base of brand advocates, and achieve new levels of success.


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