Imagine walking into a store where every product seems to have been chosen just for you. The salesperson already knows what you like, understands your preferences, and even anticipates what you're about to ask. Does it sound futuristic? Not anymore!
In online retail, this reality is already happening, and those who don’t follow this transformation risk falling behind. The answer lies in Artificial Intelligence (AI) and the social factor, which together are redefining how brands connect with their consumers.
Why can't companies ignore AI anymore?
If your brand isn’t yet using AI to deeply understand who your customer is, you're throwing away one of the greatest competitive advantages of the digital era. AI doesn't just analyze basic demographic data; it dives into behaviors, tastes, social interactions, and purchase history to create precise and hyperpersonalized profiles.
This level of personalization is crucial. According to Accenture, 91% of consumers are more likely to buy from brands that offer personalized offers and recommendations. We're not just talking about suggesting a complementary product to what the customer just added to their cart, but predicting what they want even before they realize the need.
For example, think of an online fashion store that uses AI not just to suggest clothing but to identify, based on geolocation, that a customer lives in a cold climate. The platform then offers coats, boots, and winter accessories; and goes further, recommending products that other customers in the same region or with similar profiles have purchased, creating a sense of community and belonging. This is what drives conversions.
Building communities as a sales engine
But AI alone is not enough. We live in the age of connectivity, where what matters most to consumers is feeling part of a community. This is where Social Commerce comes in, where innovative platforms stand out not only by integrating user reviews and comments but also by allowing brands to foster an environment for consumers to share experiences.
In a Nielsen survey, 92% of consumers said they trust recommendations from friends and family more than any other form of advertising. And it’s exactly this trust that the Social Commerce approach fosters, offering a space where consumer interactions are authentic, helping generate social proof and, consequently, more sales.
Suppose there’s an amateur runner just starting to train for a 5K and doesn’t have technical knowledge about which shoes to choose. He’s looking for a comfortable, affordable model with good value for his workouts, but being a beginner, he doesn’t know where to start. Instead of relying solely on product descriptions, he seeks opinions from other beginner runners who have been in the same situation. When he sees that these consumers purchased a particular model, left positive reviews, and even shared photos of their shoes, he feels more confident in making the right choice. This type of social proof, where decisions are validated by the experiences of others with similar profiles, is far more powerful than any advertising campaign.
The solution
And this is where Vurdere comes in, an engagement platform that understands the future is not just about offering great products but creating experiences that connect consumers and brands on a deeper level. Its solution not only allows consumers to share their opinions and reviews but also ranks these interactions based on similar social profiles, using AI to create a personalized and genuine experience.
This approach, which combines artificial intelligence, social proof, and social commerce, fosters an online environment of authentic experience sharing, creating a true connection between consumers. And as we already know, trust means sales.
To understand the impact of this combination of AI and Social Commerce, let’s look at some numbers. A McKinsey study revealed that personalization can increase revenue by up to 15%, while the trust generated by reviews and authentic interactions between brands and consumers can boost conversion rates by up to 18.6%, as seen in an internal Vurdere study. See the real impact by clicking here!
Conclusion
The world has changed, and so has the online market. The question is: is your company ready for this new era? Or are you still trying to sell products to a consumer you don't even understand?
The truth is that brands that commit to deeply understanding their consumers while creating spaces where they can interact, share experiences, and connect are the ones positioning themselves to lead the future of online commerce. This is not just a competitive advantage but a vital strategy for cultivating authentic and lasting relationships, resulting in loyalty and sales growth.
Bet on the future
Discover how Vurdere can help your brand better understand your consumers and create truly personalized shopping experiences. Schedule a free demo by clicking here!
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