Ever wondered how some companies manage to stand out and be remembered among so many others?
In the digital landscape, where attention is contested every second by thousands of stores, implementing effective marketing strategies, such as SEO, can make all the difference between thriving and falling behind. In this context, Leveros, a renowned Brazilian company specializing in climate control and solar energy, found an ideal partner in Vurdere to overcome its visibility and engagement challenges in the online environment.
Founded in 1978, originally as Multi-Ar, Leveros expanded its activities over the years, diversifying its products and services and establishing itself as a prominent name in the climate control sector. However, with the expansion to e-commerce, the company faced significant obstacles, such as below-expectation search results and a lack of an engaged community, which hindered Leveros from achieving one of the most important goals of e-commerce: improving the performance of its online store.
It was in this scenario that the company decided to partner with Vurdere in June 2022, aiming to turn these challenges into opportunities.
Implemented Solutions
To increase the visibility and ranking of Leveros' products on search engines, Vurdere applied its expertise in Artificial Intelligence (AI) to generate structured content. Through the Social+Suite™ package, Leveros leveraged the Social+Expressions™, Social+Reviews™, and Social+SEO™ solutions to transform its e-commerce experience.
With Social+Expressions™, Leveros allows interaction between users and its products, offering instant reactions and allowing users to see who wants and owns the products, bringing authenticity and engagement to the online shopping journey. Meanwhile, Social+Reviews™ systematizes and highlights detailed product reviews, creating a rich database that not only attracts consumers but also improves performance in search algorithms. Finally, Social+SEO™ focuses on utilizing and structuring the data generated from these social interactions on product pages, resulting in a significant increase in online traffic.
"We observed that this (Social+Suite™) brings greater credibility to customers, sparking their interest in learning more about the company, brand, or product we promote and sell. By including positive feedback, we can establish a stronger connection with the audience, demonstrating the satisfaction of other customers and encouraging new consumers to trust our work." - Lara Dias, E-commerce Analyst at Grupo Leveros.
Through this personalized approach driven by continuous interaction and user-generated content, Leveros is boosting the visibility of its products on search engines. This strategy not only improves rankings in online search results but also makes the brand more visible and accessible to potential new customers.
SEO Results
The partnership between Leveros and Vurdere resulted in exceptional growth in the brand's Search Engine Optimization (SEO) metrics. Analyzing data provided by Google Search Console, the quantitative leap in the brand's SEO indicators is undeniable, especially when considering the effect of structuring review data.
During the same period, from March to May, in 2023 and 2024, Leveros' online presence soared. In 2023, Leveros already showed good performance in clicks and impressions. However, after a year of partnership with Vurdere, these numbers increased significantly, resulting in an impressive 31-fold increase in clicks and a nearly 32-fold increase in impressions. Additionally, the ranking of product pages improved by an average of 1.9 positions in search engine results pages during the same analyzed period.
These results testify to the power of Vurdere's solutions in transforming challenges into opportunities and significantly boosting a brand's online presence. By employing advanced Artificial Intelligence (AI) in its solutions, the platform enables Leveros to rank and organize relevant and authentic content, attracting more users and improving performance in search algorithms.
Costs and Opportunities
Analyzing the results achieved by Leveros from January to May 2024, with the implementation of structured data, we discovered an interesting scenario. If Leveros had chosen to achieve these same results through Google Ads, considering an average CPC of $0.70 and a CPM of $3.00 for the retail sector, it would have required an investment of approximately $10,200.00. [1]
Conclusion
Leveros' success in choosing Vurdere as a partner for SEO optimization clearly exemplifies how the combination of advanced technology and expertise can turn challenges into tangible opportunities. By applying Social+Suite™ to structure data in Leveros' online store, Vurdere not only increased the company's visibility but also brought about such significant gains that a substantial investment would be needed to achieve the same results using other strategies, such as paid media.
Thus, it is evident that investing in innovative solutions is not just a smart strategy but an essential competitive edge in today's online retail.
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Footnote:
[1] Average of $0.70 and $3.00 according to Adroll, in 2024. It is important to note that this value is an estimate, as CPC and CPM vary according to several factors, such as competition, ad quality, keyword relevance, time, location, device, among others.
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