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  • Writer's pictureHigor Barbosa

Social Commerce: Transforming Product Pages into Hyper-Personalized Social Networks

Imagine a scenario where social networks are not just a means of interaction but become the new center of online commerce. Does it sound like a distant future? It's already happening.

Generation Z, composed of digital natives, is leading a radical transformation in online retail. With their preference for online shopping and constant discovery of new products through social media apps, this generation values authenticity and transparency above all; companies that do not adapt to this new reality risk being left behind.

In this article, we will explore how social commerce is transforming online retail and the importance of investing in innovative solutions that turn product pages into hyper-personalized social networks, connecting consumers with similar social profiles and forming communities around products.

Generation Z and Social Commerce

A clear trend among Generation Z consumers is the preference for social commerce, carried out through apps like Instagram, Facebook, and TikTok. According to Daniel Pisano, co-founder of Vurdere, most young people in this generation use social media as their main source of inspiration for their purchases, with more than 40% following their favorite brands on social networks.

This number highlights the power of social media in e-commerce. At Nuvemshop, for example, these digital platforms accounted for almost 25% of sales by small and medium-sized online businesses in the first five months of 2024, with more than 1.6 million orders placed. Additionally, it is expected that about 51% of Brazilians will use social networks to make some type of purchase by the end of the year, according to Hootsuite, making Brazil a leader in Latin America in this regard.

The Importance of Personalization and Innovation

However, to capture the attention of Generation Z consumers, it is essential that online retail adopts an approach centered on innovation and the personalization of the customer experience, implementing technological solutions that enhance interaction with young people and improve the shopping journey, using high-quality and relevant data.

In this context, have you ever imagined the potential of implementing the principles of social commerce directly on product pages? We're not just talking about adding sharing or comment buttons, but transforming these pages into true hyper-personalized social networks.

These transformations allow consumers to interact with others who have similar interests, forming communities around products. By using artificial intelligence to analyze consumer data, companies can recommend products based on previous preferences and behaviors, as well as provide relevant and high-quality content about the products. This not only improves the customer experience but also strengthens trust throughout the purchase process, meeting the expectations of authenticity and transparency valued by Generation Z.


Social commerce is redefining the landscape of online retail, creating new opportunities for innovative and customer-centric companies. Therefore, investing in innovative solutions that integrate social elements into shopping experiences not only attracts consumers but also engages them in dynamic communities around products. Personalization and transparency are essential: platforms that use data to recommend relevant products and offer quality content not only improve the customer journey but also build trust and loyalty.

Revolutionize the Online Shopping Experience with Social Commerce!

Combining innovation, technology, and behavioral theory, Vurdere is a pioneer in integrating Social Commerce during the online shopping journey. Click here and transform your product pages into vibrant communities.

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