Vurdere and Puket: Turning Social Interactions into Clicks and Sales

Puket is one of the most beloved and innovative brands in the Brazilian market, known for its products that combine comfort, quality, and, of course, a lot of style. With a product line including socks, pajamas, lingerie, and accessories, Puket stands out for its colorful and playful appeal, winning over a loyal customer base that’s passionate about its creations. 

Long-Standing Partnership 

Since 2022, Puket has relied on the support of Vurdere, a SaaS platform that is revolutionizing how brands engage with their customers on product pages. With an innovative approach based on social proof, user-generated content, and artificial intelligence, Vurdere has helped Puket gain a competitive edge and achieve its goals: creating a more engaging and hyper-personalized shopping experience, while boosting product relevance in search engines. 

Solutions 

To that end, Vurdere's engagement platform provides Puket with a set of integrated solutions through the Social+Suite™ (Social+Expressions™, Social+Reviews™, Social+SEO™). With Social+SEO™, Puket not only improves search engine rankings but also ensures that every digital interaction (a reaction, comment, or review) enhances the brand's online presence. 

With this solutions package in place, Puket was already reaping the benefits of social interactions when, in 2025, Vurdere launched a new version of its SEO algorithm to meet the latest search engine requirements. This update was crucial, delivering greater efficiency to the existing solutions and further optimizing SEO efforts. 

Results 

The difference was remarkable. Comparing February to April 2024 with the same period in 2025, clicks on Puket’s website increased 47 times, while impressions grew an impressive 40 times.

This extraordinary leap was made possible by the powerful combination of Vurdere’s solutions, the new SEO algorithm, and a continued focus on optimizing social interactions, reviews, and customer engagement. 

To put these numbers in perspective, assuming an average cost per click (CPC) of $0.17 (SimilarWeb) and a cost per thousand impressions (CPM) of $3.50 in online retail, Puket would have had to invest approximately $10.500 in paid ads between February and April 2025 to achieve the same results obtained with Vurdere. That translated into a return on investment (ROI) of 17 times – a clear demonstration of how Vurdere’s solutions can be more efficient and less costly than traditional advertising campaigns. 

“In terms of organic traffic, we saw a huge boost in product page visibility on Google and greater interaction in the comments section, with customers helping each other during the buying process or answering questions about specific products. This organic interaction also supports page indexing and SEO ranking.”  — Kaique Cordeiro, E-commerce Coordinator at Grupo Uni.co 

Conclusion 

Looking at these numbers, the takeaway is clear: this strategic collaboration reflects a constant pursuit of continuous improvement and efficiency in online retail. With Vurdere by its side, Puket is ready to keep innovating and gaining visibility, transforming social interactions into a powerful driver of clicks and sales — without relying on heavy investment in paid media. 

“Vurdere has proven to be a great solution for the challenges Puket was facing and has been bringing both insights and positive results. The biggest surprise was the quality and depth of what customers themselves were generating. This depth of feedback not only helped other consumers but also provided valuable insights for creating new products and enriching the website descriptions with meaningful information. The ease of managing everything and the data we can extract from Vurdere were other great surprises.”  — Kaique Cordeiro, E-commerce Coordinator at Grupo Uni.co 

Want similar results? Contact Vurdere and discover how to boost your digital strategy.

“Vurdere is one of the best tools on the market.”  — Kaique Cordeiro, E-commerce Coordinator