Follow-on from investors includes 87Labs, Core Angels Atlantic members, and Collider members, among others. Vurdere will focus on accelerating revenue with solutions for marketplace sellers and expanding the Social Suite on the Shopify platform.
Vurdere, an innovative social engagement platform for e-commerce, announced the raising of an additional 150 thousand euros in a supplementary Seed round following the previous round of 500 thousand euros, thanks to the follow-on from its investors. Among the key investors participating in this phase are 87Labs (87labs.com) from Brazil, Raphael Avellar and Gerard de Roure, partners at Venture Builder - Adventures.Inc., Julian Tonioli, founder of Auddas.com Consultoria, Donato Ramos, former CEO of Grupo Único and partner at Orla Ventures, Michel Mellis, former director at Unilever in the Netherlands, as well as new investors such as Frans Appels and Annegien Bloekpoel from Collider.io, and Luis Henrique Vasconcelos and Alex Vieira Pinto from Core Angels Atlantic in Portugal.
Born in Brazil, Vurdere relocated its headquarters to the Netherlands in 2021, strengthening its global positioning and expanding the reach of its innovative services. The company has experienced remarkable growth since the previous round, which motivated the realization of this supplementary round.
With an impressive five-fold growth in monthly revenue, Vurdere plans to use the recently raised funds to accelerate revenue with its solution for marketplace sellers on Mercado Livre and to increase the distribution capacity of the Social Suite on the Shopify platform.
Daniel Pisano, co-founder of Vurdere, commented on the expansion and future plans of the company:
"We are extremely excited about the expansion in Europe, particularly in Portugal and Spain. However, it was the Brazilian market that developed surprisingly fast. The use of distribution channels will be a key strategy for us this year. The ongoing support from our investors is a strong endorsement of our vision and ability to execute ambitious growth plans."
Vurdere has continued to experience rapid growth in its customer base, with a six-fold increase from 2022 to 2023. This includes the addition of four new clients among the largest marketplaces in Brazil. This positive trend demonstrates the value and impact of Vurdere's social engagement solutions in the e-commerce market.
About Vurdere:
At Vurdere, we connect buyers with similar interests to the products and services they love. Originally founded in Brazil in 2018, we relocated our headquarters to the Netherlands in 2021 to strengthen our global presence. We combine our passion for behavioral theory, online commerce, and Artificial Intelligence to offer a unique social engagement platform to our clients, resulting in increased organic website traffic, revenue growth, more reviews, and better content. We have already impacted over 8 million people with the Vurdere experience. Our clients include Centauro, Drogasil, Evino, Grupo Único, Basf, Midea, Embelleze, among others.
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