Case: How Oceandrop Expanded Its Online Presence

From the beginning, the strategic partnership between Oceandrop and Vurdere proved to be a prime example of how technology and hyper-personalized strategies can create real impact in the digital market. The brand, a benchmark in sustainable nutrition in Brazil, found in Vurdere’s Social+Suite™ the ideal solution to transform its product pages into interactive communities, boosting consumer engagement and trust through authentic interactions and relevant reviews.

However, as its community and results grew, a new challenge emerged: attracting new audiences and expanding visibility in search engines without compromising the hyper-personalized shopping experience. To meet this goal, Vurdere expanded its strategy by integrating structured data directly with Google Shopping—significantly improving the brand’s SEO performance.

This move further strengthened a partnership that was already showing promising numbers in social engagement and conversion (see numbers here), proving how the combination of technological innovation and long-term collaboration can reshape a brand’s digital presence.

The Solution

With a range of innovative tools, Vurdere delivered the game-changing solution Oceandrop needed. By integrating structured data into product pages and sending it directly to Google Shopping, the platform not only optimized metadata for SEO but also transformed how products were displayed to consumers.

The Social+Oceandrop community was built on three core pillars:

1. Social+Expressions™: allowed Oceandrop to create an interactive environment where consumers could express their interests, desires, and opinions about products. Besides fostering a sense of community, it generated rich content that fueled the structured data used in SEO.

   
   

2. Social+Reviews™: with this solution, the brand collects and displays genuine, detailed customer reviews directly on product pages. This not only boosted trust among new customers but also improved organic performance, as the information became better indexed by search engines.

   
   

3. Social+SEO™: this solution turns social interactions and customer reviews into structured data sent directly to Google Shopping. This strategic integration brought significantly higher visibility to Oceandrop, driving qualified traffic and increasing conversion rates.

   
   

With these solutions, Oceandrop turned its product pages into a highly optimized ecosystem for search engines. The combination of authentic social interaction, structured reviews, and direct Google Shopping data feeds boosted the brand’s organic visibility. As a result, products ranked higher, attracted more qualified traffic, and converted more efficiently.

Results

Data from Google Search Console revealed a true transformation in Oceandrop’s online presence. To better understand the impact of the partnership with Vurdere, we compared the periods from September to December 2023 with September to December 2024—after structured data was submitted to Google Shopping.

From October to December 2023, before implementing the strategy, Oceandrop saw modest performance, with low click and impression volumes. However, comparing the same months in 2024 post Google approval the results were striking: click volume increased by 61 times, and impressions skyrocketed by approximately 79 times.

These numbers show how Vurdere’s integrated solutions were essential for improving brand visibility and performance in search engines. Efficient data structuring and increased genuine consumer engagement not only drove traffic but also boosted search relevance, positioning Oceandrop as a standout in its industry.

Costs and Opportunities

We conducted an in-depth analysis to measure Vurdere’s financial impact on Oceandrop between October and December 2024. The study compared the organic results obtained using structured data like review snippets with the costs of achieving the same performance using paid ads on Google Ads.

In the health and wellness segment, where the average cost-per-click (CPC) is $0,48 and the cost per thousand impressions (CPM) reaches $2,97 in retail, we estimated that Oceandrop would have had to invest around $4.865,58 in paid ads to match the organic results delivered by Vurdere. This highlights the platform’s efficiency, providing a return 200% higher than the brand’s initial investment.

Beyond direct financial impact, the savings from reduced ad spending free up resources for strategic initiatives like product development, customer service improvements, and marketing diversification further boosting the brand’s competitiveness and innovation potential.

Conclusion

The partnership between Oceandrop and Vurdere proves that evolution is a continuous process. With solutions that blend technological innovation with a deep understanding of consumer needs, Oceandrop not only strengthened its digital presence but also gained a competitive edge in a crowded market.For brands looking to expand their online reach and build more authentic relationships with their audiences, Oceandrop’s experience offers a valuable lesson: innovation is not optional it’s essential. And with the right partners like Vurdere, the possibilities are endless.

“The interactive and hyper-personalized dynamic that Vurdere brought to our product pages has been essential to strengthening our relationship with customers. By allowing them to share real experiences and connect with others who share the same wellness goals, we’ve created a more human, trustworthy, and engaging environment. This greatly enhances our CX efforts, as we now welcome more informed, engaged customers who truly feel part of the Ocean Drop community.” – Marina Sieiro | Customer Experience, Oceandrop (CX).

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Footnote:

[1] Average CPC of $0,48 according to Similar Web, and CPM of $2,97 according to Adroll, in 2024. Note that these are estimates, as CPC and CPM vary based on factors such as competition, ad quality, keyword relevance, time, location, device, and others