SEO 2.0: The New Strategy Redefining Central Ar’s Digital Presence

Since 2022, Central Ar—a leading name in climate control in Brazil—has partnered strategically with Vurdere to transform its digital presence into a social, interactive, and more human experience. This evolution has boosted engagement, increased conversions, and strengthened the brand’s authority in the e-commerce space. 

👉 Discover Central Ar’s first success story, focused on engagement and conversion—and see how the company revolutionised its SEO performance in 2024. 

A New Path Forward 

Central Ar has never been satisfied with merely keeping up—it’s always aimed to evolve alongside the market. As part of this journey, Vurdere implemented a major update to its Social+SEO™ solution, aligning it with Google’s latest algorithm changes. This update was fully integrated into Central Ar’s operations, keeping the brand in sync with the modern digital landscape. 

With the rise of generative AI and the growing demand for authentic, up-to-date content created by real people, the rules of organic search have changed dramatically. What once sufficed—having reviews and responses—has become just the starting line. The new frontier requires turning every review, every answered question, every social interaction into powerful search engine signals. 

The Impact 

As of March 2025, Central Ar adopted the most advanced version of Social+SEO™, enabling its product pages to organically showcase user-generated content in a smart and structured way. The result? According to Google Search Console data, the prediction came true: comparing January–February 2025 (before the update) to March–April 2025 (after implementation), the number of organic clicks on pages with review snippets increased 7-fold. Impressions rose an impressive 11-fold. 

In a market where each click costs an average of $0.25 and every 1,000 impressions are worth around $3,55 in paid media, the financial impact is undeniable. The organic traffic generated by the new Social+SEO™ version brought Central Ar the equivalent of $11,700 in ad value in just two months—representing an ROI of nearly 8x. 

But the real value isn’t what was saved—it’s what was created. This new organic traffic doesn’t just lower costs; it builds a strategic, long-term asset: digital authority, search relevance, and a brand presence that grows stronger with every new spontaneous interaction. 

Conclusion 

Once again, Central Ar proves that investing in innovation isn’t optional—it’s a vital strategy for any brand aiming to lead in digital retail. So, what about you? Will you keep paying to be found—or are you ready to transform your digital presence into an organic growth engine? 

Click here, contact Vurdere and discover how this quiet revolution can power your brand forward too.