Understanding consumer behavior has ceased to be merely a competitive advantage; it has become a vital necessity for survival in today’s...

With millions of transactions occurring daily in the digital sphere, nowadays, a brand that isn't seen virtually doesn't exist....

Where every click is a promise of value, trust is the link that connects the brand to the consumer. It is through secure content that...

As time progresses, it's essential for companies to employ innovative strategies to stand out in a landscape of perfect competition. In...

VTEX DAY is a prominent event in the online retail scene, bringing together market leaders to discuss the latest trends and innovations....

We know that each customer's buying window is unique and that at the heart of this journey lies a simple truth: the lived experience is...

In a world where the consumer's voice resonates across digital borders, it has emerged as a transformative force in online retail,...

In a digitally connected world, the creative economy emerges as a beacon of innovation, turning ideas into digital gold and redefining...

Have you ever imagined what your life would be like without marketplaces? These digital platforms that connect sellers and buyers of...

As online retail solidifies its position as a vital pillar in the global economy, Vurdere stands out as an innovative force shaping this...

Imagine a world where every online purchase contributes to the health of our planet. Digital marketplaces, these invisible giants that...

Vertical and horizontal marketplaces represent two distinct business strategies, each with its own advantages, challenges, and growth...

If you own a marketplace, you understand that one of the main challenges is competing with other sellers offering similar or...

According to Ebit/Nielsen data, in the first half of 2020, marketplaces accounted for approximately 78% of Brazilian e-commerce revenue....

Security is an essential factor for the success of a marketplace, as it directly influences the trust and satisfaction of both customers...

Prospecting sellers is an essential activity for the growth and success of a marketplace, as it is through this process that the platform...

Recently, the digital universe has witnessed the consolidation of the 3p business model, a platform that aggregates various sellers and...

Anchoring is a cognitive bias that causes people to rely on initial information when evaluating subsequent information. This initial...

Artificial Intelligence (AI) is a technology with the potential to transform various aspects of human life, from health and education to...

Have you ever bought something online because you saw someone you admire using or recommending it? If the answer is yes, you're not...