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Collaborative Economy: How Social Profiles are Redefining Consumption and the Shopping Experience in Online Retail
Imagine a world where purchasing decisions are no longer solitary, where every click, every choice, is guided by a network of social...

Higor Barbosa
Aug 21, 20242 min read


From Traditional to Innovative: The New Era of Online Shopping Experience
Being one of the most impactful innovations of the 2000s, e-commerce today seems stuck in time. While the world around us advances with...

Higor Barbosa
Aug 14, 20243 min read


Innovative Strategies to Optimize Multichannel Sales Platforms
Did you know that companies that adopt a multichannel strategy have a 91% higher customer retention rate? However, managing multiple...

Higor Barbosa
Aug 7, 20243 min read


The Invisible Revolution: How Vurdere and Central Ar are Dominating the SEO Game
Do you really understand the power of visibility in search engines? Central Ar and Vurdere not only understand it but are also redefining...

Higor Barbosa
Jul 29, 20243 min read


Crossing Reviews: Reducing Costs and Increasing Productivity in E-commerce
Imagine transforming the review section of your website into a goldmine, without spending a fortune. In the digital market,...

Higor Barbosa
Jul 22, 20242 min read


Discover the Key to Redefining Customer Service, Reducing Costs, and Boosting Productivity in Online Retail
The battle for consumer attention is not just about who offers the best product but who provides the best experience. In this race,...

Higor Barbosa
Jul 15, 20242 min read


Social Commerce: Transforming Product Pages into Hyper-Personalized Social Networks
Imagine a scenario where social networks are not just a means of interaction but become the new center of online commerce. Does it sound...

Higor Barbosa
Jul 7, 20242 min read


Big Data and Hyper-personalization in Customer Experience: Reducing Costs and Increasing Productivity in Online
In recent years, the digital revolution has radically transformed the way companies operate and interact with their customers. In online...

Higor Barbosa
Jul 1, 20243 min read


Maximum Visibility: How Leveros is Dominating Search Engines with Vurdere
Ever wondered how some companies manage to stand out and be remembered among so many others? In the digital landscape, where attention is...

Higor Barbosa
Jun 25, 20243 min read


Predictive Revolution: How Predicting the Future Can Boost Your Productivity in E-commerce
Did you know that, according to some studies, companies that utilize predictive analytics can reduce inventory costs by up to 30%? This...

Higor Barbosa
Jun 17, 20244 min read


Productivity in Times of Crisis: Discover How Innovation Is Turning Current Challenges into Opportunities in Online Retail!
At the end of 2023, the Brazilian online retail sector faced a 1.3% decline in sales volume, a stark contrast to the cumulative growth of...

Higor Barbosa
Jun 11, 20243 min read


How to Understand Consumer Behavior in the Digital Age?
Understanding consumer behavior has ceased to be merely a competitive advantage; it has become a vital necessity for survival in today’s...

Higor Barbosa
May 27, 20242 min read


SEO in Focus: How Suvinil Revolutionized Its Online Presence
With millions of transactions occurring daily in the digital sphere, nowadays, a brand that isn't seen virtually doesn't exist....

Higor Barbosa
May 23, 20243 min read


Building Trust, Expanding Reach: How to Find and Activate Brand-Safe Content in E-Commerce
Where every click is a promise of value, trust is the link that connects the brand to the consumer. It is through secure content that...

Higor Barbosa
May 20, 20243 min read


Innovation and Engagement: The Social Power in the Case of Vurdere & Evino
As time progresses, it's essential for companies to employ innovative strategies to stand out in a landscape of perfect competition. In...

Higor Barbosa
May 14, 20245 min read


Lessons from VTEX DAY 2024: The Value of AI in Hyperpersonalization in the Online Shopping Journey
VTEX DAY is a prominent event in the online retail scene, bringing together market leaders to discuss the latest trends and innovations....

Higor Barbosa
May 13, 20243 min read


Customer Loyalty in E-commerce and the Centauro Case
We know that each customer's buying window is unique and that at the heart of this journey lies a simple truth: the lived experience is...

Higor Barbosa
May 6, 20244 min read


How will user-generated content (UGC) shape the future of e-commerce experiences?
In a world where the consumer's voice resonates across digital borders, it has emerged as a transformative force in online retail,...

Higor Barbosa
Apr 27, 20244 min read


From Content to Success: Trends in Creative Economy and Social Shopping Strategies in Online Retail
In a digitally connected world, the creative economy emerges as a beacon of innovation, turning ideas into digital gold and redefining...

Higor Barbosa
Mar 20, 20243 min read


Marketplaces in Focus: Analyzing the Legal Challenges between Brazil and Europe. Are You Ready?
Have you ever imagined what your life would be like without marketplaces? These digital platforms that connect sellers and buyers of...

Higor Barbosa
Mar 13, 20244 min read
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